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Barbell Strategy: Manage Risk and Profit from Market Turmoil

Barbell Strategy: Manage Risk and Profit from Market Turmoil

by Allan Phillips | E-commerce Business

Nassim Taleb uses the barbell strategy to manage his financial risk. How can this help e-commerce owners? It helps to understand the larger picture. Taleb coined the term “Antifragile” in his book of the same name. We understand the meaning of “fragile” well...
Hiring a Bookkeeper: A Guide for E-commerce Business Owners

Hiring a Bookkeeper: A Guide for E-commerce Business Owners

by Allan Phillips | E-commerce Business

Starting and running a small business can be time-consuming and, sometimes, overwhelming. Many eCommerce business owners find themselves wearing every hat and performing every role in an effort to cut down on costs. But how much money is that really saving in the end?...
How I Cut E-Commerce Fraud Prevention Costs in Half

How I Cut E-Commerce Fraud Prevention Costs in Half

by Allan Phillips | E-commerce Business

All e-commerce businesses need processes for preventing fraud. When I opened my store in 2017, I signed up with a service that screened all orders. If an order was approved by the company and it turned out to be fraudulent, the fraud prevention company was on the hook...
Staffing your Ecommerce Store: Agency or Direct Hires

Staffing your Ecommerce Store: Agency or Direct Hires

by Allan Phillips | E-commerce Business

Something had to be done. We were bumping against our capacity to sell and service our customers. I had plans to bring more products online, but we couldn’t get our head above water with just me and a single sales/customer service VA. I needed to grow the team, but...
Hiring a Virtual Assistant: A Guide for E-Commerce Business Owners

Hiring a Virtual Assistant: A Guide for E-Commerce Business Owners

by Allan Phillips | E-commerce Business

With the holidays fast approaching, is your eCommerce business ready? In 2019, 57% of people conducted some or all of their holiday shopping online, and that number jumped to 76% in 2020. While the global pandemic certainly played a role in the sudden growth, online...
Managing Your Personal Finances While Running an E-Commerce Business

Managing Your Personal Finances While Running an E-Commerce Business

by Allan Phillips | E-commerce Business

Managing your personal finances can be an often-overlooked to-do item when you’re trying to start or run your own e-commerce business. But it’s essential that both you and your business stay on track if you want to succeed. Whether you’re just launching your site or...
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Tree Street Advisory
3166 Tristan Drive
Franklin, TN, 37064
(615) 219-9802

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